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Monday, August 3, 2009

Concierge Services - We Buy Worries, We Sell Time!

As the growth and development is catching up with the speed of light, so is our standard of living. Like the developed nations, in India too, the value of time is showing up more clearly and rather in the monetary sense. Wish you had a brand around that sold time? Bingo! Your wish is done! Soon there will be a whole bandwagon of investors around with their incredible "Concierge Services".

Concierge Service is the upcoming concept that has its roots in the ancient times. When you do not have the time to do a chore you ask a friend to do it. When you do not have a friend around and maybe if you have chores to outsource every now and then, you can go for personalized concierge service providers who do it for you. The model that works best here is "pooling". When a whole group of people contribute and join they can enjoy such customized services at a lower cost. For example: "Ask Anything". You have a question of "any" generic nature but do not have the time to research over it and find the question, the service providers will do it for you on best effort basis. You have to be one of the members of the concierge club to enjoy the services. Although, since the amount charged for the registration is so low that the services could only be offered on the best effort without guarantees and the actual reward for everyone lies in the network and tie-ups and most importantly the number of members of the club.

It is not a very far-fetched idea to offer infrastructure intensive services like Medicine on Call, Discount on Medicine etc., Doctor on call, experts on call and "personalized Super delivery boy" wherein someone could fetch the office key to you if you forgot it at home, for a negligible price. Mostly, the service providers are not anyone else but are among the members only. And it is only by saving a lot more than what a member pays originally, that the worries are SOLD. Practically also, this has been a very successful concept in the developed nations because with a better understanding of the pooling system, everyone involved is rewarded mutually.


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